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~language:"eng"
~person:"Romaniuk, Jenni"
~person:"Went, Thomas"
~person:"Whitehead, John C."
~subject:"Bank"
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Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
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