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~language:"eng"
~person:"Saker, Jim"
~subject:"Relationship marketing"
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Segmenting for complexity : persuading people to buy what they don't understand
Taylor-West, Paul
;
Saker, Jim
;
Champion, Donna
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 332-346
Persistent link: https://www.econbiz.de/10009776272
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