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~language:"eng"
~person:"Salzmann, Ralph"
~person:"Suher, Jacob"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Ladengeschäft
2
Retail outlet
2
Kundenbindungsprogramm
1
Ladengestaltung
1
Loyalty program
1
Mobile Marketing
1
Mobile marketing
1
RFID
1
Store design
1
USA
1
United States
1
point-of-purchase behavior
1
shopper insights
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unplanned consideration
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unplanned purchase
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video tracking
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Salzmann, Ralph
Suher, Jacob
Guha, Rishab
5
Ng, Serena
5
Pantano, Eleonora
4
Chandon, Pierre
3
Goldfarb, Avi
3
Hui, Sam K.
3
Inman, J. Jeffrey
3
Young, Scott H.
3
Burke, Raymond R.
2
Büttner, Oliver B.
2
Hagtvedt, Henrik
2
Huang, Yanliu
2
Hutchinson, J. W.
2
Leykin, Alex
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Silberer, Günter
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Tucker, Catherine
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Uniyal, Dwarika Prasad
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Abdul-Muhmin, Alhassan G.
1
Ahmad, Farooq
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Ahmed, Hafsat Sadiq
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Anderson, Katherine
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Aykaç, Ömer Sezai
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Ballantine, Paul W.
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Beatty, Sharon E.
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Behe, Bridget K.
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Bell, David R.
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Bernard, John C.
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Birch, Dawn
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Bischof, Severin Friedrich
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Blázquez-Resino, Juán José
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Bogomolova, Svetlana
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Bradlow, Eric
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Bradlow, Eric T.
1
Broeckelmann, Philipp
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Broeckmann, Philipp
1
Cao, Dongmei
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Ceca, Kliti
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Chandukala, Sandeep R.
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Journal of marketing
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Journal of marketing research : JMR
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ECONIS (ZBW)
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The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
Saved in:
2
Deconstructing the "First moment of truth" : understanding unplanned consideration and purchase conversion using in-store video tracking
Hui, Sam K.
;
Huang, Yanliu
;
Suher, Jacob
;
Inman, J. Jeffrey
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 445-462
Persistent link: https://www.econbiz.de/10009786184
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