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~language:"eng"
~person:"Septianto, Felix"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
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Beziehungsmarketing
Consumer behaviour
Konsumentenverhalten
55
Emotion
30
Advertising
24
Advertising effects
21
Werbewirkung
21
Werbung
21
Brand management
14
Markenführung
14
Luxury goods
12
Luxusgüter
12
Ethics
9
Ethik
9
Brand image
8
Markenimage
8
Personality psychology
8
Persönlichkeitspsychologie
8
Construal level
7
Internet marketing
7
Online-Marketing
7
Fundraising
6
Pride
6
Social Web
6
Social web
6
Sustainability
6
Altruism
5
Altruismus
5
Brand
5
Business ethics
5
Experiment
5
Markenartikel
5
Motivation
5
Nachhaltigkeit
5
Relationship marketing
5
Satisfaction
5
Social behaviour
5
Soziales Verhalten
5
Unternehmensethik
5
Zufriedenheit
5
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Undetermined
53
Free
3
Type of publication
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Article
56
Type of publication (narrower categories)
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Amtsdruckschrift
Article in journal
Aufsatz in Zeitschrift
56
Language
All
English
Author
All
Septianto, Felix
Han, Heesup
126
Mattila, Anna S.
103
Lusk, Jayson L.
74
Phau, Ian
72
Grewal, Dhruv
71
Khare, Arpita
71
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
66
Jang, Soocheong
63
Nayga, Rodolfo M.
59
Kumar, V.
57
Paul, Justin
56
Hollebeek, Linda D.
54
Ko, Eunju
54
Thaichon, Park
53
Belk, Russell W.
52
Verhoef, Peter C.
52
Laroche, Michel
49
Vrontis, Demetris
49
Bagozzi, Richard P.
48
Pelsmacker, Patrick de
46
Bang, Nguyen
45
Hyun, Sunghyup Sean
45
Kim, Jungkeun
45
Sharma, Piyush
45
Diamantopoulos, Adamantios
43
Prentice, Catherine
43
Smith, Alan D.
43
Gil Saura, Irene
42
Walsh, Gianfranco
42
Wong, IpKin Anthony
41
Das, Gopal
40
Park, Jungkun
40
Rajagopal
40
Balaji, M. S.
39
Bijmolt, Tammo H. A.
39
Palmatier, Robert W.
38
Kim, Seongseop
37
Ko, Yong Jae
37
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Published in...
All
Journal of retailing and consumer services
17
Journal of business research : JBR
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
56
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11
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20
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56
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11
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
12
The expression of anger enhances perceived competence following corporate social irresponsibility
Septianto, Felix
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10012698464
Saved in:
13
Feeling grateful versus happy? : the effects of emotional appeals in advertisements on self-made products
Japutra, Arnold
;
Septianto, Felix
;
Can, Ali Selcuk
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401640
Saved in:
14
The impact of social media visual features on acceptance of meat substitute
Septianto, Felix
;
Kemper, Joya A
;
Quang, Huy P
;
Li, Shuge
; …
- In:
International journal of market research
64
(
2022
)
6
,
pp. 756-772
Persistent link: https://www.econbiz.de/10013438772
Saved in:
15
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
16
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
17
The interactive effect of insight and cuteness in driving purchase likelihood : a lay belief of creativity
Septianto, Felix
;
Rostiani, Rokhima
;
Paramita, Widya
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1145-1157
Persistent link: https://www.econbiz.de/10013390992
Saved in:
18
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
19
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
20
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
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