//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Soutar, Geoffrey N."
~subject:"Kundenintegration"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenintegration
Social Web
10
Social web
10
Internet marketing
7
Online-Marketing
7
Beziehungsmarketing
5
Relationship marketing
5
Viral marketing
4
Virales Marketing
4
Consumer behaviour
3
Customer integration
3
Konsumentenverhalten
3
Australia
2
Australien
2
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Social identification
2
Social identity
2
Social media
2
Social media marketing
2
social media
2
Acculturation
1
Advertising
1
Advertising disclosure
1
Advertising effects
1
Behaviour
1
Brand page
1
CRM
1
Co-creation
1
Credibility
1
Customer engagement
1
Customer engagement marketing
1
Customer relationship management (CRM)
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Energieeinsparung
1
Energy conservation
1
Experiment
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
3
Language
All
English
Author
All
Soutar, Geoffrey N.
Hajli, Nick
9
Brem, Alexander
7
Harrigan, Paul
7
Füller, Johann
6
Carlson, Jamie
5
Leimeister, Jan Marco
5
Shin, Hakseung
5
Bilgram, Volker
4
Bretschneider, Ulrich
4
Kamboj, Shampy
4
Lu, Yaobin
4
Perdue, Richard R.
4
Rahman, Mohammad M.
4
Rahman, Zillur
4
Berthon, Pierre R.
3
Blohm, Ivo
3
Brodie, Roderick J.
3
Cova, Bernard
3
Dahl, Darren W.
3
Krcmar, Helmut
3
Loureiro, Sandra Maria Correia
3
Malthouse, Edward C.
3
Matzler, Kurt
3
Ogawa, Susumu
3
Ozcan, Kerimcan
3
Ramaswamy, Venkatram
3
Schiavone, Francesco
3
Sorensen, Anne
3
Ströbel, Tim
3
Tajvidi, Mina
3
Thaichon, Park
3
Thurasamy Ramayah
3
Zhang, Hong
3
Antorini, Yun Mi
2
Aslam, Wajeeha
2
Baron, Robert A.
2
Benbya, Hind
2
Benmiled-Cherif, Héla
2
Bitter, Sofie
2
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
2
Navigating online brand advocacy (OBA) : an exploratory analysis
Wilk, Violetta
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011884496
Saved in:
3
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->