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~language:"eng"
~person:"Spielvogel, Ines"
~subject:"Advertising effects"
~subject:"Markenimage"
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Advertising effects
Markenimage
Product Placement
3
Product placement
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Werbewirkung
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Children
2
Corporate disclosure
2
Kinder
2
Unternehmenspublizität
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AVMSD
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Brand management
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children's movies
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content analysis
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disclosure repetition
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disclosures
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eye-tracking
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persuasion knowledge
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practice
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product placement
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research
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Spielvogel, Ines
Pelsmacker, Patrick de
14
Dens, Nathalie
12
Matthes, Jörg
9
Reijmersdal, Eva A. van
8
Naderer, Brigitte
7
Chen, Huan
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Cauberghe, Verolien
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Russell, Cristel Antonia
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Tessitore, Tina
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Verhellen, Yann
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Davtyan, Davit
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Natarajan, Thamaraiselvan
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Redondo, Ignacio
4
Uslay, Can
4
Boerman, Sophie C.
3
Chan, Fong Yee
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Küster, Inés
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Patwardhan, Hemant
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Pillai, Deepa
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Wang, Ye
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Burkhalter, Janée N.
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Chintagunta, Pradeep K.
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International journal of advertising : the review of marketing communications
3
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ECONIS (ZBW)
3
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Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
2
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
3
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
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