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~language:"eng"
~person:"Swoboda, Bernhard"
~subject:"Retail format"
~subject:"Verbraucherverhalten"
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Retail format
Verbraucherverhalten
Consumer behaviour
24
Konsumentenverhalten
24
Einzelhandel
14
Retail trade
14
Brand management
10
Markenführung
10
Brand image
8
Markenimage
8
Beziehungsmarketing
5
Corporate reputation
5
Firmenimage
5
Relationship marketing
5
Betriebsform
3
Country development
3
Globalisierung
3
Globalization
3
International marketing
3
Internationales Marketing
3
Austria
2
China
2
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cross-national research
2
Customer satisfaction
2
Deutschland
2
Food retailing
2
Germany
2
Internet marketing
2
Kundenzufriedenheit
2
Lebensmitteleinzelhandel
2
Multinationales Unternehmen
2
National culture
2
Nationalkultur
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Reciprocity
2
Retail Brand Equity
2
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German
9
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Swoboda, Bernhard
Solomon, Michael R.
16
Foxall, Gordon R.
14
Askegaard, Søren
9
Schiffman, Leon G.
9
Kanuk, Leslie Lazar
8
Bamossy, Gary J.
7
Belk, Russell W.
7
Gabriel, Yiannis
6
Lang, Tim
6
Hogg, Margaret K.
5
Olson, Jerry C.
5
Peter, Jerome Paul
5
Antonides, Gerrit
4
Derval, Diana
4
Gbadamosi, Ayantunji
4
Grunert, Klaus G.
4
Hawkins, Del I.
4
Kahle, Lynn R.
4
Mooij, Marieke K. de
4
Piacentini, Maria
4
Willcox, Matthew
4
Arnould, Eric J.
3
Basu, Rituparna
3
Baum, Chad M.
3
Bearden, William O.
3
Becker-Leifhold, Carolin
3
Blackwell, Roger D.
3
Blythe, Jim
3
Butman, John
3
Carpenter, Jason M.
3
East, Robert
3
Engel, James F.
3
Fischer, Eileen
3
Frank, Robert H.
3
Gunter, Barrie
3
Gurel-Atay, Eda
3
Heuer, Mark
3
Hoyer, Wayne D.
3
Jansson-Boyd, Catherine V.
3
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Springer Fachmedien Wiesbaden
1
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European retail research
1
Handel und internationales Marketing / Retailing and international marketing
1
International marketing review
1
Marketing : ZFP ; journal of research and management
1
Research
1
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ECONIS (ZBW)
4
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1
International retailers' performance in host countries : the roles of strategies, consumer perceptions and the local environment
Morbe, Lukas
-
2018
Persistent link: https://www.econbiz.de/10011843674
Saved in:
2
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
3
International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
Saved in:
4
Consumer perceptions of grocery retail formats in Romania: the varying impact of retailer attributes
Swoboda, Bernhard
;
Berg, Bettina
;
Pop, Nicolae A.
; …
- In:
European retail research
23
(
2009
)
1
,
pp. 101-123
Persistent link: https://www.econbiz.de/10003832197
Saved in:
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