International retailers' performance in host countries : the roles of strategies, consumer perceptions and the local environment
Lukas Morbe ; with a foreword by Univ.-Professor Dr. Prof. h.c. Bernhard Swoboda
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Morbe, Lukas |
| Other Persons: | Swoboda, Bernhard (preface) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Multinationales Unternehmen | Transnational corporation | Handelskette | Auslandsmarkt | Verbraucherverhalten | Markteintrittsstrategie | Wettbewerbsstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XXI, 165 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Trier University, 2017 |
| ISBN: | 3-658-22068-6 ; 978-3-658-22068-6 ; 978-3-658-22069-3 |
| Other identifiers: | 10.1007/978-3-658-22069-3 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011843674