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~language:"eng"
~person:"Thaichon, Park"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
39
Beziehungsmarketing
23
Relationship marketing
23
Social Web
12
Social web
12
Advertising
10
Customer satisfaction
9
Kundenzufriedenheit
9
Online retailing
9
Online-Handel
9
Werbung
9
Brand management
8
Einzelhandel
8
Internet marketing
8
Lieferantenmanagement
8
Luxury goods
8
Luxusgüter
8
Markenführung
8
Online-Marketing
8
Retail trade
8
Supplier relationship management
8
Advertising effects
7
Betriebliche Wertschöpfung
7
Dienstleistungsqualität
7
E-commerce
7
Electronic Commerce
7
Service quality
7
Value creation
7
Werbewirkung
7
Emotion
6
Franchising
6
Bibliometrics
5
Bibliometrie
5
Customer integration
5
Kundenintegration
5
Marketing management
5
Marketingmanagement
5
Brand image
4
Emerging economies
4
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Online availability
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Undetermined
38
Free
2
Type of publication
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Article
40
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
40
Aufsatz im Buch
2
Book section
2
Aufsatzsammlung
1
research-article
1
Language
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English
Author
All
Thaichon, Park
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
63
Nayga, Rodolfo M.
62
Septianto, Felix
61
Grewal, Dhruv
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
56
Ko, Eunju
50
Laroche, Michel
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Vrontis, Demetris
38
Ko, Yong Jae
37
Park, Jungkun
37
Rana, Nripendra P.
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Verhoef, Peter C.
35
Bruwer, Johan
34
Dens, Nathalie
34
Lim, Weng Marc
34
Prashar, Sanjeev
34
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Published in...
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Journal of retailing and consumer services
14
Asia Pacific journal of marketing and logistics
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Marketing intelligence & planning
3
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of business research : JBR
2
Psychology & marketing
2
Services marketing quarterly
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
Journal of consumer behaviour
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
40
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11
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
12
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
13
Purchase intention of organic foods : are lifestyles of health and sustainability the reason for my purchase decision?
Jaspreet Kaur
;
Lavuri, Rambabu
;
Thaichon, Park
;
Martin, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1532-1551
Persistent link: https://www.econbiz.de/10014286069
Saved in:
14
What motivates consumers to be in line with online shopping? : a systematic literature review and discussion of future research perspectives
Srivastava, Abhinav
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 687-725
Persistent link: https://www.econbiz.de/10014285875
Saved in:
15
Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine
;
Quach, Sara
;
Thaichon, Park
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
Saved in:
16
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
17
The dark and bright side of online consumer behavior : editorial
Thaichon, Park
;
Hwa, Jacky Cheah Jun
;
Hiram Ting
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 445-449
Persistent link: https://www.econbiz.de/10013275500
Saved in:
18
Forecasting advertisement effectiveness : neuroscience and data envelopment analysis
Hamelin, Nicolas
;
Al-Shihabi, Sameh
;
Quach, Sara
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10013435331
Saved in:
19
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
20
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
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