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~language:"eng"
~person:"Vrontis, Demetris"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Conference Paper"
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Markenführung
Consumer behaviour
37
Konsumentenverhalten
37
Innovation
29
Marketing management
26
Marketingmanagement
26
Firm performance
25
Unternehmenserfolg
25
Beziehungsmarketing
23
Relationship marketing
23
Brand management
22
KMU
22
SME
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21
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19
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Bibliometrics
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Marketing
13
Stakeholder
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Weinbau
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Vrontis, Demetris
Melewar, T. C.
57
Bang, Nguyen
35
Loureiro, Sandra Maria Correia
35
Merrilees, Bill
34
Phau, Ian
30
Balmer, John M. T.
27
Ko, Eunju
25
Gupta, Suraksha
24
Christodoulides, George
23
De Chernatony, Leslie
23
Guzman, Francisco
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Diamantopoulos, Adamantios
22
Romaniuk, Jenni
22
Veloutsou, Cleopatra
22
Foroudi, Pantea
21
Japutra, Arnold
21
Khan, Imran
20
Pitt, Leyland F.
20
Rahman, Zillur
20
Baumgarth, Carsten
19
Iglesias, Oriol
19
King, Ceridwyn
19
Kunkel, Thilo
19
Paul, Justin
18
Roper, Stuart
18
Abratt, Russell
17
Hollebeek, Linda D.
17
Sarkar, Juhi Gahlot
17
Casidy, Riza
16
Dens, Nathalie
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
Miller, Dale
16
Pelsmacker, Patrick de
16
Valette-Florence, Pierre
16
Buil, Isabel
15
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Journal for global business advancement : JGBA
3
Journal of transnational management : the official journal of the International Management Development Association
3
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Global business & economics review
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of organizational analysis
1
Journal of Asia Business Studies
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
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The journal of services marketing
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ECONIS (ZBW)
22
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1
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10
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22
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1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
A nation brand development framework : the stakeholders' perspective
Abdalmajid, Jilan
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of Asia Business Studies
17
(
2023
)
5
,
pp. 992-1018
Persistent link: https://www.econbiz.de/10014432785
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
5
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
6
Academic propaganda in international education : detection, remedy and conceptualisation
Shams, S. M. Riad
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Global business & economics review
25
(
2021
)
3/4
,
pp. 251-272
Persistent link: https://www.econbiz.de/10012668102
Saved in:
7
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
8
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
9
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
10
Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio
;
Vrontis, Demetris
;
Trio, Oronzo
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
2
,
pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
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