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~language:"eng"
~person:"Zhang, Hao"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Konsumentenverhalten
Brand equity
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Brand extension
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Brand management
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Consumer behaviour
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Jugendliche
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Luxury goods
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Luxusgüter
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Brand management in emerging markets : theories and practice
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ECONIS (ZBW)
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Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
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