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~language:"eng"
~subject:"Advertising effects"
~subject:"Social web"
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Search: subject_exact:"Marketing für öffentliche Institutionen"
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Advertising effects
Social web
Nonprofit marketing
591
Nonprofit-Marketing
591
Nonprofit-Organisation
243
Nonprofit organization
241
Fundraising
178
Marketingmanagement
111
Marketing management
109
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80
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76
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67
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64
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45
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Dewi, Miranti Kartika
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International review on public and non-profit marketing
7
Journal of nonprofit & public sector marketing
6
International journal of advertising : the quarterly review of marketing communications
3
International journal of nonprofit & voluntary sector marketing
3
Journal of marketing communications
3
Journal of philanthropy and marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of marketing for higher education
2
Nonprofit and voluntary sector quarterly
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Nonprofit management & leadership
2
Public relations in the nonprofit sector : theory and practice
2
Contemporary research in e-branding
1
Cowles Foundation discussion paper
1
European journal of marketing
1
Green advertising and the reluctant consumer
1
Handbook
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Psychology & marketing
1
Review of accounting studies
1
Strategic corporate communication in the digital age
1
The advertising handbook
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ECONIS (ZBW)
62
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1
Donor inspiration in nonprofit management : conceptualization and measurement in a peer-to-peer context
Hesse, Laura
;
Boenigk, Silke
- In:
Nonprofit management & leadership
34
(
2023
)
2
,
pp. 241-265
Persistent link: https://www.econbiz.de/10014471335
Saved in:
2
The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina
;
Cassia, Fabio
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10013168352
Saved in:
3
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
Saved in:
4
Social media and nonprofit fundraising : the influence of Facebook likes
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 33-65
Persistent link: https://www.econbiz.de/10014466292
Saved in:
5
Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.
;
Lee, Seung Yoon
;
Roy, Subroto
-
2021
Persistent link: https://www.econbiz.de/10012629950
Saved in:
6
Social media, signaling, and donations : testing the financial returns on nonprofits' social media investment
Harris, Erica E.
;
Neely, Daniel G.
;
Saxton, Gregory D.
- In:
Review of accounting studies
28
(
2023
)
2
,
pp. 658-688
Persistent link: https://www.econbiz.de/10014335924
Saved in:
7
Online social network fundraising : threats and potentialities
Wymer, Walter
;
Čačija, Ljiljana Najev
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014439340
Saved in:
8
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
9
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
10
All talk and no action? : a comparative analysis of nonprofit Twitter chats
Taylor, Matthew P.
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10014234436
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