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~language:"eng"
~subject:"Advertising effects"
~subject:"Value-based selling"
~type_genre:"Article in journal"
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Industrial marketing management : the international journal for industrial and high-tech firms
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How young companies can effectively manage their slack resources over time to ensure sales growth : the contingent role of value-based selling
Jong, Ad de
;
Zacharias, Nicolas
;
Nijssen, E. J.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 304-326
Persistent link: https://www.econbiz.de/10012434107
Saved in:
2
The relationship between digital solution selling and value-based selling : a motivation-opportunity-ability (MOA) perspective
Guenzi, Paolo
;
Nijssen, E. J.
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 745-770
Persistent link: https://www.econbiz.de/10014226008
Saved in:
3
Dealing with privacy concerns in product-service system selling : value-based selling as fair treatment practice
Nijssen, E. J.
;
Borgh, Michel van der
;
Totzek, Dirk
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 60-71
Persistent link: https://www.econbiz.de/10013494036
Saved in:
4
Consumer world-mindedness and attitudes toward product positioning in advertising : an examination of global versus foreign versus local positioning
Nijssen, E. J.
;
Douglas, Susan P.
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 113-133
Persistent link: https://www.econbiz.de/10009299830
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