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~language:"eng"
~subject:"Altersgruppe"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Kohijoki, Anna-Maija
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Marjanen, Heli
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Parment, Anders
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Journal of retailing and consumer services
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1
Generation Y vs. Baby Boomers : shopping behavior, buyer involvement and implications for retailing
Parment, Anders
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 189-199
Persistent link: https://www.econbiz.de/10009734320
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2
The effect of age on shopping orientation : choice orientation types of the ageing shoppers
Kohijoki, Anna-Maija
;
Marjanen, Heli
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 165-172
Persistent link: https://www.econbiz.de/10009734327
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