The effect of age on shopping orientation : choice orientation types of the ageing shoppers
Year of publication: |
2013
|
---|---|
Authors: | Kohijoki, Anna-Maija ; Marjanen, Heli |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 2, p. 165-172
|
Subject: | Altersgruppe | Age group | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Facheinzelhandel | Speciality shop | Finnland | Finland |
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