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~language:"eng"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz im Buch"
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Customer Relationship Management : the ultimate guide to efficient use of CRM
21
Customer-centric marketing strategies : tools for building organizational performance
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Handbook of research on customer engagement
16
Handbook of research on customer equity in marketing
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Customer engagement : contemporary issues and challenges
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How to succeed in the digital age : strategies from 17 top managers
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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Consumer-brand relationships : theory and practice
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Handbook of relationship marketing
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Insights, innovation, and analytics for optimal customer engagement
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Customer relationship management and the social and semantic web : enabling cliens conexus
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Client centricity : relationship management in banking
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Company and customer relations
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Customer-centric knowledge management : concepts and applications
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Handbook of research on retailer-consumer relationship development
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Strong brands, strong relationships
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The Oxford handbook of strategic sales and sales management
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AI-driven marketing research and data analytics
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Commodity Marketing : Strategies, Concepts, and Cases
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Service quality and management
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Customer engagement marketing
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Developing digital marketing : relationship perspectives
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Managing consumer services : factory or theater?
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Marketing in the new global order : challenges and opportunities
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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The Routledge handbook of service research insights and ideas
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Transforming relationship marketing : strategies and business models in the digital age
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
6
Consumer brand relationships : meaning, measuring, managing
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Customer relationship management in electronic markets
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Handbook of brand relationships
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Handbook of research on technology applications for effective customer engagement
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ICTs, citizens and governance : after the hype!
5
Measuring consumer behavior in hospitality for enhanced decision making
5
Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]
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1
Transformative power of artificial intelligence in decision-making, automation, and customer engagement
Nalini, R.
- In:
Complex AI dynamics and interactions in management
,
(pp. 189-208)
.
2024
Persistent link: https://www.econbiz.de/10014519492
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2
Scalable textile business intelligence with operational data collection and analytical processing
Pal, Kamalendu
- In:
Data-driven business intelligence systems for …
,
(pp. 85-104)
.
2024
Persistent link: https://www.econbiz.de/10014553147
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3
Enhancing customer trust and loyalty in the Pakistani food delivery sector through AI-driven blockchain supply chain
Inshal, Muhammad
;
Ul Haq, Mirza Amin
;
Akhtar, Pervaiz
- In:
Achieving secure and transparent supply chains with …
,
(pp. 160-188)
.
2024
Persistent link: https://www.econbiz.de/10014487980
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4
Interorganizational enablers of mass customization : a literature review
Sandrin, Enrico
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 85-100)
.
2023
Persistent link: https://www.econbiz.de/10014321992
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5
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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6
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
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7
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
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8
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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9
Service
management
- focus on customer experience
Danivska, Vitalija
;
Klungseth, Nora Johanne
- In:
A handbook of management theories and models for office …
,
(pp. 205-219)
.
2022
Persistent link: https://www.econbiz.de/10012888057
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10
Role of customer experience-driven business innovation framework for the modern enterprises
Kumar, Vinod
;
Sharma, Deepa
;
Chauhan, Sadhna
- In:
Innovation, strategy, and transformation frameworks for …
,
(pp. 310-326)
.
2023
Persistent link: https://www.econbiz.de/10014560662
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