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~language:"eng"
~subject:"Brand management"
~subject:"Taiwan"
~type:"article"
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Brand management
Taiwan
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Doong, Her-sen
2
Wang, Hui-Ju
2
Wang, Hui-Ming Deanna
2
Wang, Hui-chih
2
Bohlmann, Jonathan D.
1
Chen, Roger C. Y.
1
Choi, J. P.
1
Chu, Hui-chuang
1
Doong, Her-Sen
1
Foxall, Gordon R.
1
Hsieh, Hui-hsien
1
Huang, Tsu-lun
1
Kuo, Hsien-chang
1
Liu, Hui-wen
1
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1
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1
Suci, Afred
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Wang, Chao-Shi
1
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Management decision : MD
2
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1
International review of economics & finance : IREF
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
Journal of vocational behavior
1
Psychology & marketing
1
Research in Asian economic studies : a research annual
1
Review of economics & finance
1
The new industrial revolution in Asian economies
1
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ECONIS (ZBW)
12
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1
Promoting a heritage product to domestic youth markets : should it be localized?
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
International journal of emerging markets
18
(
2023
)
12
,
pp. 6015-6036
Persistent link: https://www.econbiz.de/10014462130
Saved in:
2
A brand-based perspective on differentiation of green brand positioning : a network analysis approach
Wang, Hui-Ju
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1460-1475
Persistent link: https://www.econbiz.de/10011731340
Saved in:
3
Does IPO subscription demand affect investor herd behavior in Taiwan?
Wang, Chao-Shi
;
Tang, Hui-Wen
;
Chen, Roger C. Y.
- In:
International review of economics & finance : IREF
51
(
2017
),
pp. 258-272
Persistent link: https://www.econbiz.de/10011754444
Saved in:
4
Determinants of consumers' purchase behaviour towards green brands
Wang, Hui-Ju
- In:
The service industries journal
37
(
2017
)
13/14
,
pp. 896-918
Persistent link: https://www.econbiz.de/10011847991
Saved in:
5
Stakeholder relationships, brand equity, firm performance : a resource-based perspective
Wang, Hui-Ming Deanna
;
Sengupta, Sanjit
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5561-5568
Persistent link: https://www.econbiz.de/10011597357
Saved in:
6
The interplay of innovation, brand, and marketing mix variables in line extensions
Sinapuelas, Ian Clark S.
;
Wang, Hui-Ming Deanna
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 558-573
Persistent link: https://www.econbiz.de/10011340284
Saved in:
7
Career Adapt-Abilities Scale : Taiwan Form ; psychometric properties and construct validity
Tien, Hsiu-lan Shelley
;
Wang, Yu-chen
;
Chu, Hui-chuang
; …
- In:
Journal of vocational behavior
80
(
2012
)
3
,
pp. 744-747
Persistent link: https://www.econbiz.de/10009558133
Saved in:
8
Towards a better understanding of the link between ethical climate and job satisfaction : a multilevel analysis
Wang, Yau-de
;
Hsieh, Hui-hsien
- In:
Journal of business ethics : JOBE
105
(
2012
)
4
,
pp. 535-545
Persistent link: https://www.econbiz.de/10009516678
Saved in:
9
Corporate governance and capital structure : evidence from Taiwan SME's
Kuo, Hsien-chang
;
Wang, Lie-huey
;
Liu, Hui-wen
- In:
Review of economics & finance
(
2012
)
3
,
pp. 43-58
Persistent link: https://www.econbiz.de/10009680514
Saved in:
10
Consumers' intentions to remain loyal to online reputation systems
Wang, Hui-chih
;
Doong, Her-sen
;
Foxall, Gordon R.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 887-897
Persistent link: https://www.econbiz.de/10008652668
Saved in:
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