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~language:"eng"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
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Brand management
Visualisierung
474
Visualization
474
Humor
204
Consumer behaviour
152
Konsumentenverhalten
152
Descriptive statistics
137
Deskriptive Statistik
137
Advertising effects
113
Werbewirkung
113
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76
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75
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66
United States
65
Theorie
55
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51
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41
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Emotion
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Graph theory
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30
Markenführung
29
Brand image
28
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27
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Aufsatz in Zeitschrift
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Ajitha, Soundararaj
1
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1
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1
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1
Béal, Mathieu
1
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1
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1
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1
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1
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1
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1
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1
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1
Fayed, Abeer Elsayed
1
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1
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1
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1
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1
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1
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1
Kim, Jihye
1
Kim, Soojin
1
Kumar, Deepak S.
1
Lee, Jongseo
1
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1
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The journal of brand management : an international journal
3
The journal of product & brand management
3
International journal of advertising : the review of marketing communications
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
AMS review : official publication of the Academy of Marketing Science
1
Corporate communications : an international journal
1
Corporate reputation review : an international journal
1
DBA Africa management review
1
European journal of marketing : EJM
1
Global business & economics review
1
International journal of contemporary hospitality management
1
International journal of market research
1
International studies of management and organization
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service research
1
Journal of strategic marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Service business
1
The IUP journal of brand management : IJBRM
1
The marketing review
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ECONIS (ZBW)
29
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1
Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
Saved in:
2
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
3
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
4
Brand's visual identity on social media platforms : a content analysis
Harsandaldeep Kaur
;
Tanveer, Muhammad
;
Mahmood, Haider
; …
- In:
Global business & economics review
29
(
2023
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10014388550
Saved in:
5
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
6
Assessing brand performance consistency from consumer-generated media : the US hotel industry
Jeong, Miyoung
;
Shin, Hyejo Hailey
;
Lee, Minwoo
;
Lee, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2056-2083
Persistent link: https://www.econbiz.de/10014280925
Saved in:
7
How do observers react to companies' humorous responses to online public complaints?
Béal, Mathieu
;
Grégoire, Yany
- In:
Journal of service research
25
(
2022
)
2
,
pp. 242-259
Persistent link: https://www.econbiz.de/10013268018
Saved in:
8
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
9
Organizational-level visual identity : an integrative literature review
Gregersen, Magnus Kristian
;
Johansen, Trine Susanne
- In:
Corporate communications : an international journal
27
(
2022
)
3
,
pp. 441-456
Persistent link: https://www.econbiz.de/10013384913
Saved in:
10
Visually communicating brand heritage on social media : champagne on Instagram
Butcher, Joshua
;
Pecot, Fabien
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 654-670
Persistent link: https://www.econbiz.de/10013393668
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