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~language:"eng"
~subject:"Customer satisfaction"
~subject:"Theorie"
~type_genre:"Book section"
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
8
Customer retention in the automotive industry : quality, satisfaction and loyalty
5
Handbook of research on customer equity in marketing
4
Business networking : shaping enterprise relationships on the Internet
3
Handbook of research on customer engagement
3
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Commodity Marketing : Strategies, Concepts, and Cases
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Handbook of quantitative supply chain analysis : modeling in the e-business era
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Marketing in the new global order : challenges and opportunities
2
New trends in banking management : with 42 tables
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
Recent developments in Vietnamese business and finance
2
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
2
Strategies and tools for managing connected consumers
2
Supply chain management : processes, partnerships, performance
2
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2
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
2
The science of service systems
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Three essays on success factors of digital and non-digital services
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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3rd International Conference on Global Interdependence and Decision Sciences, December 28-30, 2009, Hyderabad, India
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A handbook of management theories and models for office environments and services
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Accounting in networks
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Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
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Analyzing the strategic role of social networking in firm growth and productivity
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ECONIS (ZBW)
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Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
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2
The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
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3
Impact of bank's customer relationship management on customer satisfaction and loyalty of SMEs : the moderating role of advisory services and capacity building
Obuobi, Genevieve Pearl Duncan
;
Yamoah, Fred A.
;
Haque, …
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 185-211)
.
2023
Persistent link: https://www.econbiz.de/10014446076
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4
Customer relationship management : review of technology impact and use cases
Yerpude, Samir
;
Rautela, Sonica
- In:
Digital transformation, strategic resilience, cyber …
,
(pp. 87-99)
.
2023
Persistent link: https://www.econbiz.de/10014428103
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5
Chatbots in digital marketing: enhanced customer experience and reduced customer service costs
Huseynov, Farid
- In:
Contemporary approaches of digital marketing and the …
,
(pp. 46-72)
.
2023
Persistent link: https://www.econbiz.de/10014365943
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6
How customer relationship management influences business and how it impacts customer satisfaction and loyalty : how has technology impacted CRM?
Sanyal, Anuska
;
Ritwik, P.
- In:
AI-driven intelligent models for business excellence
,
(pp. 167-181)
.
2023
Persistent link: https://www.econbiz.de/10014281382
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7
Geo-targeting for enhanced customer experience
Joshi-Gole, Karuna
- In:
Enhancing customer engagement through location-based …
,
(pp. 239-254)
.
2023
Persistent link: https://www.econbiz.de/10014281928
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8
Exploring the influence of culture on website design in Canadian and Chinese e-commerce : a data analysis
Merbah, E. D.
- In:
Measuring consumer behavior in hospitality for enhanced …
,
(pp. 190-209)
.
2023
Persistent link: https://www.econbiz.de/10014295132
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9
Empowerment and customer decision rules in franchise networks
Michael, Steven C.
- In:
Networks in International Business : Managing …
,
(pp. 135-149)
.
2023
Persistent link: https://www.econbiz.de/10013539384
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10
Text analytics of service customer reviews and feedback : understanding customers' emotions and cognition in the hospitality industry
Zhang, Jie
;
Han, Spring H.
;
Verma, Rohit
- In:
Research handbook on services management
,
(pp. 275-294)
.
2022
Persistent link: https://www.econbiz.de/10014452656
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