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~language:"eng"
~subject:"Dienstleistungsmarketing"
~type_genre:"Reprint"
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ECONIS (ZBW)
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Towards a unifying marketing approach through service
Baron, Steve
(
contributor
)
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2010
Persistent link: https://www.econbiz.de/10008664676
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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
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2009
Persistent link: https://www.econbiz.de/10003836309
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3
Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.
;
Vargo, Stephen L.
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2008
Persistent link: https://www.econbiz.de/10003610501
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4
Rationalizing service logic, or understanding services as experience?
Schembri, Sharon
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2008
Persistent link: https://www.econbiz.de/10003610508
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5
Further evolving the new dominant logic of marketing : from services to the social construction of markets
Peñaloza, Lisa
;
Venkatesh, Alladi
-
2008
Persistent link: https://www.econbiz.de/10003610698
Saved in:
6
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
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