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~language:"eng"
~subject:"E-Mail"
~subject:"Vertriebsweg"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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E-Mail
Vertriebsweg
Direct marketing
489
Direktmarketing
489
Consumer behaviour
130
Konsumentenverhalten
130
Arzneimittel
110
Pharmaceuticals
110
Advertising effects
101
Werbewirkung
101
Advertising
93
Werbung
93
USA
79
United States
79
Beziehungsmarketing
56
Pharmaceutical industry
56
Pharmaindustrie
56
Relationship marketing
56
Internet marketing
51
Marketing management
51
Marketingmanagement
51
Online-Marketing
51
Distribution channel
33
Theorie
32
Theory
32
direct marketing
26
Direct-to-consumer advertising
22
Electronic Commerce
22
E-commerce
21
Online retailing
18
Online-Handel
18
Einzelhandel
17
Retail trade
17
Social Web
17
Social web
17
Großbritannien
16
Marketing
16
United Kingdom
16
Sales promotion
15
Verkaufsförderung
15
Internet
14
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21
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1
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Article
39
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2
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Aufsatz in Zeitschrift
Ratgeber
Article in journal
41
Aufsatz im Buch
8
Book section
8
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5
Graue Literatur
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Non-commercial literature
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Morimoto, Mariko
2
Reed, David
2
Rhee, Eddie
2
Albaum, Gerald
1
Alexander, Corinne
1
Arya, Anil
1
Avery, Jill
1
Bakharev, Volodymyr V.
1
Blackhurst, Jennifer
1
Boatwright, Peter
1
Bose, Indranil
1
Bruce, Norris I.
1
Bulla, Ingo
1
Bulla, Jan
1
Caravella, Mary
1
Chang, Chun-Wei
1
Chang, Susan
1
Chen, Kay-yut
1
Chen, Ying-Ju
1
Chintagunta, Pradeep K.
1
Chiu, Su-Mei
1
DeRoos, Nicolas
1
Deighton, John
1
Delgado, Michael S.
1
Fennell, Patrick B.
1
Foutz, Natasha Zhang
1
Ganesan, Shankar
1
Garrett, Alex
1
Gilbert, David C.
1
Goic, Marcel
1
Gou, Qinglong
1
Grebitus, Carola
1
Guo, Xiaolong
1
Görtz, Dirk
1
Jain, Yashraj
1
Jansen, Frank
1
Janssen, Daniel
1
Kabadayi, Sertan
1
Kalyanam, Kirthi
1
Kapustina, Irina V.
1
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Direct marketing : an international journal
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
International journal of production economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing
2
Journal of retailing
2
The marketing review
2
Advances in business and management forecasting
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
IEEE transactions on engineering management : EM
1
Information systems research : ISR
1
International journal of business policy and economics
1
International journal of production research
1
International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
Journal of accounting & economics
1
Journal of business communication : JBC
1
Journal of business research : JBR
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of organizational computing and electronic commerce
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of the Operational Research Society
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Manufacturing & service operations management : M & SOM
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
41
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41
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1
Distributing the fashion product in direct or retail channel : the impact of fashion level and direct selling cost
Wang, Haijun
;
Liu, Guanmei
- In:
International transactions in operational research : a …
30
(
2023
)
6
,
pp. 3597-3624
Persistent link: https://www.econbiz.de/10014328056
Saved in:
2
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
3
Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
4
The effectiveness of triggered email marketing in addressing browse abandonments
Goic, Marcel
;
Rojas, Andrea
;
Saavedra, Ignacio
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 118-145
Persistent link: https://www.econbiz.de/10013041326
Saved in:
5
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
6
The effect of subscription-based direct-to-consumer channel additions on firm value
Pasirayi, Simbarashe
;
Fennell, Patrick B.
- In:
Journal of business research : JBR
123
(
2021
),
pp. 355-366
Persistent link: https://www.econbiz.de/10012430527
Saved in:
7
Sales management of the chain retail establishments
Zolotukhina, Elena B.
;
Bakharev, Volodymyr V.
; …
- In:
International journal of business policy and economics
14
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013191903
Saved in:
8
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
Saved in:
9
Dual-channel decision in a shopping complex when considering consumer channel preference
Yu, Yugang
;
Sun, Libo
;
Guo, Xiaolong
- In:
Journal of the Operational Research Society
71
(
2020
)
10
,
pp. 1638-1656
Persistent link: https://www.econbiz.de/10012314371
Saved in:
10
A local seller's app channel strategy concerning delivery
Tao, Zhiying
;
Gou, Qinglong
;
Zhang, Juzhi
- In:
International journal of production research
58
(
2020
)
1
,
pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
Saved in:
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