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~language:"eng"
~subject:"E-Mail"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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E-Mail
Direct marketing
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Morimoto, Mariko
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
The effectiveness of triggered email marketing in addressing browse abandonments
Goic, Marcel
;
Rojas, Andrea
;
Saavedra, Ignacio
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 118-145
Persistent link: https://www.econbiz.de/10013041326
Saved in:
2
Making sense of metaphor : the impact of target-group-specific headlines in direct mail
Kolsaker, Ailsa
;
Görtz, Dirk
;
Gilbert, David C.
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 56-82
Persistent link: https://www.econbiz.de/10011536072
Saved in:
3
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
Saved in:
4
IDM Student Competion 2013 : English Wine Week
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 51-55
Persistent link: https://www.econbiz.de/10010256411
Saved in:
5
Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.
;
Zou, Dan
;
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
Saved in:
6
Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
Saved in:
7
Effects of directness in bad-news e-mails and voice mails
Jansen, Frank
;
Janssen, Daniel
- In:
Journal of business communication : JBC
50
(
2013
)
4
,
pp. 362-382
Persistent link: https://www.econbiz.de/10010195951
Saved in:
8
What's in a "name"? : impact of use of customer information in e-mail advertisements
Wattal, Sunil
;
Telang, Rahul
;
Mukhopadhyay, Tridas
; …
- In:
Information systems research : ISR
23
(
2012
)
3/1/2
,
pp. 679-697
Persistent link: https://www.econbiz.de/10009656046
Saved in:
9
Electronic marketing communications : an evolving environment, but similar story regarding the perception of unsolicited commercial e-mail and postal direct mail
Chang, Susan
;
Morimoto, Mariko
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 360-376
Persistent link: https://www.econbiz.de/10009316316
Saved in:
10
A conceptual framework for unsolicited commercial e-mail : perceived intrusiveness and privacy concerns
Morimoto, Mariko
;
Macias, Wendy
- In:
Journal of internet commerce
8
(
2009
)
3/4
,
pp. 137-160
Persistent link: https://www.econbiz.de/10003941375
Saved in:
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