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~language:"eng"
~subject:"Innovation"
~subject:"Marketing management"
~type_genre:"Sammlung"
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Innovation
Marketing management
Marketingmanagement
35
Consumer behaviour
9
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7
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5
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Rajan Varadarajan
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Sheth, Jagdish N.
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1
Alptekinoğlu, Aydın
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1
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1
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1
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1
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ECONIS (ZBW)
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In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
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2019
Persistent link: https://www.econbiz.de/10012041487
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2
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
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2017
Persistent link: https://www.econbiz.de/10011737442
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3
Are you talking to me? : addressing consumers in a globalised world
Lenoir, Anne-Sophie Irène Andrée
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2015
Persistent link: https://www.econbiz.de/10011406504
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4
Market orientation and entrepreneurial orientation in a learning organization
Zhou, Yangping
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2014
Persistent link: https://www.econbiz.de/10010439279
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5
Three essays on analyzing and managing online consumer behavior
Anderl, Eva Maria
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2014
Persistent link: https://www.econbiz.de/10010477449
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6
The interdependence between business development and brand management
Thaler, Verena
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2018
Persistent link: https://www.econbiz.de/10011764253
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7
Strategic marketing and strategic management
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803896
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8
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
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9
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
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10
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803915
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