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~language:"eng"
~subject:"Innovationsmanagement"
~subject:"Social web"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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Innovationsmanagement
Social web
Theorie
B-to-B-Marketing
217
Business-to-business marketing
217
Lieferantenmanagement
56
Supplier relationship management
56
Beziehungsmarketing
34
Relationship marketing
34
E-commerce
24
Electronic Commerce
24
Marketing management
19
Marketingmanagement
19
Preismanagement
18
Pricing strategy
18
Business network
15
Unternehmensnetzwerk
15
Lieferkette
13
Supply chain
13
Customer value
12
Kundenwert
12
Brand management
11
Markenführung
11
Salespeople
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Verkaufspersonal
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Großbritannien
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Innovation
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5
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56
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Jones, Susan K.
2
Kleinaltenkamp, Michael
2
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1
Bergey, Paul K.
1
Biehn, Niels
1
Cabanelas, Pablo
1
Cadeaux, Jack
1
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1
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1
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1
Gruner, Richard L.
1
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1
Kumar, Vinod
1
Lavassani, Kayvan Miri
1
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1
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1
Peter, R.
1
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1
Preikschas, Michael W.
1
Rüdiger, Klaus
1
Scupola, Ada
1
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1
Solomon, T.
1
Sood, Suresh C.
1
Söllner, Albrecht
1
Vize, Roisin
1
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1
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Field guide to case study research in business-to-business marketing and purchasing
2
Advances in services marketing
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Business relationship management and marketing
1
Contemporary issues in social media marketing
1
E-marketing ; Vol. 3
1
Entrepreneurship in international marketing
1
Entrepreneurship, innovation and economic crisis : lessons for research, policy and practice
1
Handbook on business information systems
1
Innovation in pricing : contemporary theories and best practices
1
International business development : a concise textbook focusing on international B-to-B contexts
1
Services, experiences and innovation : integrating and extending research
1
Social media in strategic management
1
Stochastic modelling in innovative manufacturing : proceedings, Cambridge, UK, July 21 - 22, 1995
1
Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
1
Virtual worlds and e-commerce : technologies and applications for building customer relationships
1
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B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
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2
Social media marketing for B2B : from information to decision to retention
Vize, Roisin
;
Sherrett, Monique
- In:
Contemporary issues in social media marketing
,
(pp. 46-59)
.
2018
Persistent link: https://www.econbiz.de/10011715058
Saved in:
3
User involvement in business-to-business operational service innovation
Nardelli, Giulia
;
Scupola, Ada
- In:
Services, experiences and innovation : integrating and …
,
(pp. 253-268)
.
2018
Persistent link: https://www.econbiz.de/10011954634
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4
The emergence of social media as a contemporary marketing practice
Solomon, T.
;
Peter, R.
- In:
Analyzing the strategic role of social networking in …
,
(pp. 314-333)
.
2017
Persistent link: https://www.econbiz.de/10011531135
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5
The effects of stability, diversity, and density on relationship flexibility in an international retail supply network : a proposed theory and research hypotheses
Cadeaux, Jack
- In:
Entrepreneurship in international marketing
,
(pp. 307-320)
.
2015
Persistent link: https://www.econbiz.de/10010493024
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6
Theoretical perspectives of business relationships : explanation and configuration
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423228
Saved in:
7
A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
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8
New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Field guide to case study research in …
,
(pp. 227-253)
.
2014
Persistent link: https://www.econbiz.de/10011413821
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9
From integration to social media : understanding electronic marketplace
Lavassani, Kayvan Miri
;
Movahedi, Bahar
;
Kumar, Vinod
- In:
Trends in e-business, e-services, and e-commerce : …
,
(pp. 1-19)
.
2014
Persistent link: https://www.econbiz.de/10010236841
Saved in:
10
Fighting against the economic crisis : innovation in B-to-B markets through co-creation
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
- In:
Entrepreneurship, innovation and economic crisis : …
,
(pp. 31-40)
.
2014
Persistent link: https://www.econbiz.de/10010212199
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