Fighting against the economic crisis : innovation in B-to-B markets through co-creation
Year of publication: |
2014
|
---|---|
Authors: | Preikschas, Michael W. ; Cabanelas, Pablo ; RĂ¼diger, Klaus |
Published in: |
Entrepreneurship, innovation and economic crisis : lessons for research, policy and practice. - Cham : Springer, ISBN 3-319-02383-7. - 2014, p. 31-40
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Dynamische Kompetenzen | Dynamic capabilities |
-
Zhang, Jing, (2015)
-
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W., (2017)
-
Elvers, David, (2016)
- More ...
-
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W., (2017)
-
Sustainable development and consumption : The role of trust for switching towards green energy
Mezger, Andrea, (2020)
-
Preikschas, Michael W., (2013)
- More ...