Conceptualizing a framework for customer integration during new product development of chemical companies
David Elvers and Chie Hoon Song (Institute of Business Administration at the Department of Chemistry and Pharmacy, University of Muenster, Muenster, Germany)
| Year of publication: |
2016
|
|---|---|
| Authors: | Elvers, David ; Song, Chie Hoon |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 4, p. 488-497
|
| Subject: | Marketing strategy | Innovation | Cooperation | Business-to-Business marketing | Marketingmanagement | Marketing management | Produktentwicklung | New product development | B-to-B-Marketing | Business-to-business marketing | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Chemieindustrie | Chemical industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-12-2014-0262 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011496547