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~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Unternehmenskultur"
~type_genre:"Bibliography included"
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Markets, meaning, and brand management
McCracken, Grant David
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2005
Persistent link: https://www.econbiz.de/10002701617
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New approaches to the symbolic character of consumer goods and activities
McCracken, Grant David
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2002
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1. Midland Book ed., [Nachdr.]
Persistent link: https://www.econbiz.de/10001914550
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