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~language:"eng"
~subject:"Kundenorientierung"
~subject:"Theorie"
~type_genre:"Conference paper"
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Kundenorientierung
Theorie
Beziehungsmarketing
122
Relationship marketing
122
Consumer behaviour
72
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72
Customer satisfaction
40
Kundenzufriedenheit
40
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23
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Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Trade perspectives in the context of safety, security, privacy and loyalty
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
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The effect of internal, external, and interactive marketing on customer decisions
Wulandari, A.
;
Suryawardani, B.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 35-39)
.
2020
Persistent link: https://www.econbiz.de/10012224749
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2
The risks associated with the efforts in the creation of loyal customers
Kovač, Ivan
;
Novak, Ivan
;
Tompić, Nikolina
- In:
Trade perspectives in the context of safety, security, …
,
(pp. 198-221)
.
2018
Persistent link: https://www.econbiz.de/10011939486
Saved in:
3
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
4
Antecedents and performance outcomes of flexibility in industrial customer-supplier relationships
Han, Sang-Lin
;
Sung, Hyung-suk
;
Shim, Hyeon-sook
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2115-2122
Persistent link: https://www.econbiz.de/10010400106
Saved in:
5
A relationship strategy perspective on relationship portfolios : linking customer profitability, commitment, and growth potential to relationship strategy
Ritter, Thomas
;
Andersen, Henrik
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1005-1011
Persistent link: https://www.econbiz.de/10010410606
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