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~language:"eng"
~subject:"Kundenorientierung"
~subject:"Theorie"
~type_genre:"Textbook"
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Search: subject_exact:"Kundennähe"
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Kundenorientierung
Theorie
Beziehungsmarketing
74
Relationship marketing
74
Marketing
27
Marketingmanagement
20
Marketing management
17
Kundenmanagement
14
Selling
11
Theory
11
Verkauf
11
Lieferantenmanagement
10
Marketing theory
10
Marketingtheorie
10
Supplier relationship management
10
Customer service
7
Kundenservice
7
Beziehungsmanagement
6
Consumer behaviour
6
Konsumentenverhalten
6
Management
6
E-commerce
5
Electronic Commerce
5
Kundenwert
5
Strategisches Management
5
Competitive strategy
4
Customer value
4
Dienstleistung
4
Dienstleistungsmanagement
4
Dienstleistungsmarketing
4
Dienstleistungssektor
4
Salespeople
4
Service industry
4
Service management
4
Services marketing
4
Strategic management
4
Unternehmen
4
Verkaufspersonal
4
Wettbewerbsstrategie
4
Betriebliche Wertschöpfung
3
Human Resource Management
3
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11
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Textbook
Article in journal
361
Aufsatz in Zeitschrift
361
Graue Literatur
118
Non-commercial literature
118
Arbeitspapier
106
Working Paper
106
Aufsatz im Buch
90
Book section
90
Hochschulschrift
67
Thesis
49
Collection of articles of several authors
33
Sammelwerk
33
Aufsatzsammlung
32
Case study
15
Fallstudie
15
Handbook
14
Handbuch
14
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12
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9
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7
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6
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6
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5
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5
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Konferenzbeitrag
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Ratgeber
5
Bibliografie
4
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4
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4
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3
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2
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2
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English
German
36
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Chaffey, Dave
2
Ferrell, Odies C.
2
Pride, William M.
2
Bennett, Rebekah
1
Charlesworth, Alan
1
Dam Jespersen, Birgit
1
Esen, Rita
1
Gay, Richard
1
Godson, Mark
1
Jespersen, Birgit Dam
1
Johnston, Mark W.
1
Kumar, V.
1
Levens, Michael
1
Marshall, Greg W.
1
McColl-Kennedy, Janet R.
1
Reinartz, Werner J.
1
Russell-Bennett, Rebekah
1
Skjøtt-Larsen, Tage
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ECONIS (ZBW)
11
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Marketing : defined, explained, applied
Levens, Michael
-
2012
-
2nd ed., internat. ed
Persistent link: https://www.econbiz.de/10008991793
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2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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3
E-business and e-commerce management : strategy, implementation and practice
Chaffey, Dave
-
2011
-
5. ed.
Persistent link: https://www.econbiz.de/10009235308
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4
Marketing management
Marshall, Greg W.
;
Johnston, Mark W.
-
2010
-
Internat. ed.
Persistent link: https://www.econbiz.de/10003777491
Saved in:
5
E-business and e-commerce management : strategy, implementation and practice
Chaffey, Dave
-
2009
-
4. ed.
Persistent link: https://www.econbiz.de/10003811886
Saved in:
6
Relationship marketing
Godson, Mark
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003770381
Saved in:
7
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
8
Online marketing : a customer-led approach
Gay, Richard
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10013480525
Saved in:
9
Customer relationship management : a databased approach
Kumar, V.
-
2006
Persistent link: https://www.econbiz.de/10002137753
Saved in:
10
Supply Chain Management : in Theory and Practice
Jespersen, Birgit Dam
-
2005
Persistent link: https://www.econbiz.de/10014012929
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