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~language:"eng"
~subject:"Leistungsbündel"
~type_genre:"Aufsatzsammlung"
~type_genre:"Reprint"
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Search: subject:"B-to-B-Marketing"
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Leistungsbündel
B-to-B-Marketing
26
Business-to-business marketing
26
Lieferantenmanagement
10
Supplier relationship management
10
Business-to-Business-Marketing
8
Marketing theory
6
Marketingtheorie
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Internationales Management
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Cova, Bernhard
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Jacob, Frank
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Lusch, Robert F.
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Vargo, Stephen L.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing-mix strategies - product strategy and promotion strategy
1
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ECONIS (ZBW)
3
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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
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2
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
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3
Special issue: Project marketing and the marketing of solutions
Cova, Bernhard
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003431903
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