Special issue: Project marketing and the marketing of solutions
ed. by Bernhard Cova
| Alternative title: | Project marketing and the marketing of solutions |
|---|---|
| Year of publication: |
2007
|
| Other Persons: | Cova, Bernhard (contributor) |
| Publisher: |
New York, NY [u.a.] : Elsevier |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Leistungsbündel | Bundling strategy | Projektmanagement | Project management | Marketing |
| Extent: | S. 135 - 265 graph. Darst. |
|---|---|
| Series: | Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007,2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 11 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003431903