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~language:"eng"
~subject:"Markenführung"
~subject:"Marketing management"
~type_genre:"Sammelwerk"
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In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
-
2019
Persistent link: https://www.econbiz.de/10012041487
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2
Relationship between design and marketing in the fashion industry
Goworek, Helen
(
ed.
);
Perry, Patsy
(
ed.
);
Kent, Anthony
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011594895
Saved in:
3
Interdisciplinary approaches to product design, innovation, & branding in international marketing
Swan, K. Scott
(
contributor
);
Swan, Scott
(
ed.
)
-
2012
-
First ed.
Persistent link: https://www.econbiz.de/10009626743
Saved in:
4
The silver market phenomenon : marketing and innovation in the aging society
Kohlbacher, Florian
(
ed.
);
Herstatt, Cornelius
(
ed.
)
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008699431
Saved in:
5
Special issue: The impact of personality and gender on branding decisions
Moss, Gloria
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003470148
Saved in:
6
Effective product organisation and development
Wills, Gordon
(
contributor
)
- In:
European journal of marketing : EJM
18
(
1984
)
6
,
pp. 2-123
Persistent link: https://www.econbiz.de/10001065459
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