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~language:"eng"
~subject:"Markenführung"
~type_genre:"Book section"
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Cases on branding strategies and product development : successes and pitfalls
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Brands : interdisciplinary perspectives
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
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A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
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Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
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Consumer-brand assemblages in advertising : an analysis of skin, identity, and tattoos in ads
Møller Bjerrisgaard, Sofie
;
Kjeldgaard, Dannie
; …
- In:
Brands : interdisciplinary perspectives
,
(pp. 195-214)
.
2015
Persistent link: https://www.econbiz.de/10010478960
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