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~language:"eng"
~subject:"Markenimage"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Internal branding
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
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Social partnerships and responsible business : a research handbook
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Responsibilization and governmentality in brand-led social partnerhsips
Bookman, Sonia
;
Martens, Cheryl
- In:
Social partnerships and responsible business : a …
,
(pp. 288-305)
.
2014
Persistent link: https://www.econbiz.de/10011510038
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Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 326-329)
.
2010
Persistent link: https://www.econbiz.de/10003950965
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