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~language:"eng"
~subject:"Marketing"
~type_genre:"Bibliographie"
~type_genre:"Glossary included"
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Marketing
Marketingmanagement
62
Marketing management
47
Management
40
Theorie
34
Theory
34
United States
29
USA
25
Marketing theory
18
Marketingtheorie
18
Advertising
13
Verbraucherverhalten
12
Kundenmanagement
11
Selling
11
Einführung
10
Internationales Marketing
10
Brand name products
9
Consumer behavior
9
Market research
9
Marktforschung
9
Small business
9
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8
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8
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8
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8
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8
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8
Aufsatzsammlung
7
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7
Psychological aspects
7
Ratgeber
7
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7
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6
Strategische Planung
6
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6
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5
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5
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5
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5
Online-Marketing
5
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261
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Glossary included
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3,420
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634
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634
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483
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438
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413
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394
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354
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293
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273
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244
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201
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201
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168
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147
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121
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115
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110
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102
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79
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68
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64
Handbuch
64
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45
Fallstudiensammlung
45
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38
Sammlung
38
Article
35
Festschrift
35
Bibliografie enthalten
33
Bibliography included
33
Nachschlagewerk
31
Reference book
31
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30
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39
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Kotler, Philip
14
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11
Hartley, Steven W.
10
Kerin, Roger A.
10
Rudelius, William
9
Fill, Chris
8
Baines, Paul
6
Hair, Joseph F.
6
Kurtz, David L.
6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Solomon, Michael R.
6
Stuart, Elnora W.
6
Blythe, Jim
5
Boone, Louis E.
5
Marshall, Greg W.
5
Perreault, William D.
5
Peter, Jerome Paul
5
Ferrell, Odies C.
4
McCarthy, Edmund Jerome
4
Pride, William M.
4
Assael, Henry
3
Berkowitz, Eric N.
3
Cannon, Joseph P.
3
Fahy, John
3
George, Richard
3
Jobber, David
3
Mullins, John W.
3
Page, Kelly
3
Walker, Orville C.
3
Basteri, Cynthia Gendall
2
Bothma, Cornelius H.
2
Chaffey, Dave
2
Clark, Brenda
2
Dibb, Sally
2
Donnelly, James Howard
2
Farris, Paul W.
2
Fisk, Raymond P.
2
Gomes, Roger
2
Hunt, C. Shane
2
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Advertising Research Foundation
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McGraw-Hill/Irwin series in marketing
3
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2
Always Learning
1
Business & Management
1
Business 2000
1
CGPRT / The CGPRT Centre
1
Journal of travel and tourism marketing
1
McGraw-Hill Irwin series in marketing
1
NetEffect Series: job skills
1
Routledge interpretive marketing research
1
The Dryden Press series in marketing
1
The Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
The Kent series in marketing
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
informa business
1
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USB Cologne (EcoSocSci)
159
ECONIS (ZBW)
102
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1
Marketing
Baines, Paul
;
Fill, Chris
;
Rosengren, Sara
;
Antonetti, Paolo
-
2019
-
Fifth edition
Persistent link: https://www.econbiz.de/10011981965
Saved in:
2
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
;
Harker, Michael
; …
-
2019
-
Fourth edition
Persistent link: https://www.econbiz.de/10011871887
Saved in:
3
Essentials of marketing
Blythe, Jim
;
Martin, Jane
-
2019
-
Seventh edition
Persistent link: https://www.econbiz.de/10011992381
Saved in:
4
Marketing
Hunt, C. Shane
;
Mello, John E.
;
Deitz, George D.
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10011576029
Saved in:
5
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2017
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011413853
Saved in:
6
Foundations of marketing
Pride, William M.
;
Ferrell, Odies C.
-
2017
-
Seventh edition
Persistent link: https://www.econbiz.de/10012020328
Saved in:
7
Marketing
Baines, Paul
;
Fill, Chris
;
Rosengren, Sara
-
2017
-
Fourth edition
Persistent link: https://www.econbiz.de/10011585178
Saved in:
8
Essentials of marketing
Blythe, Jim
;
Martin, Jane
-
2016
-
Sixth edition
Persistent link: https://www.econbiz.de/10011428734
Saved in:
9
The international film business : a market guide beyond Hollywood
Finney, Angus
-
2015
-
Second edition
Persistent link: https://www.econbiz.de/10010424167
Saved in:
10
Marketing communications
Egan, John
-
2015
-
2. ed.
Persistent link: https://www.econbiz.de/10011301022
Saved in:
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