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~language:"eng"
~subject:"Marketingmanagement"
~subject:"Online-Handel"
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Marketingmanagement
Online-Handel
Retail outlet
165
Ladengeschäft
162
Consumer behaviour
74
Konsumentenverhalten
74
Einzelhandel
53
Retail trade
53
Ladengestaltung
26
Store design
26
USA
17
United States
17
Sales promotion
16
Verkaufsförderung
16
Einkaufsverhalten
14
Shopping behaviour
14
Online retailing
13
Food retailing
10
Lebensmitteleinzelhandel
10
Customer satisfaction
9
Kundenzufriedenheit
9
Brand management
8
Einzelhandelsstandort
8
Markenführung
8
Marketing
8
Retail location
8
Beziehungsmarketing
7
Preismanagement
7
Pricing strategy
7
Relationship marketing
7
Großbritannien
6
Laden
6
Luxury goods
6
Luxusgüter
6
Market research
6
Marktforschung
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United Kingdom
6
Customer retention
5
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5
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Bachrach, Daniel G.
2
Burke, Raymond R.
2
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2
Leykin, Alex
2
Ogilvie, Jessica
2
Rapp, Adam
2
Relihan, Lindsay E.
2
Uniyal, Dwarika Prasad
2
Wheat, Chris W.
2
Arnold, Julian M.
1
Beatty, Sharon E.
1
Büttner, Oliver B.
1
Calamusa, Joe
1
Calamusa, Joe, IV.
1
Chang, En Chi
1
Chen, Ming
1
Cohen, Justin
1
Cosri, Armando Maria
1
Duarte Silveira, Paulo
1
Estes, Zachary
1
Fong, Michelle
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1
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Streicher, Mathias C
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Tseng, Ya Fen
1
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Improving marketing strategies for private label products
2
CEP occasional papers / Centre for Economic Performance, London School of Economics and Political Science
1
Covid economics : vetted and real-time papers
1
Global marketing strategies for the promotion of luxury goods
1
Journal for global business advancement : JGBA
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing and consumer services
1
Marketing in the cyber era : strategies and emerging trends
1
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1
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1
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1
The journal of applied business research
1
The wine value chain in China : consumers, marketing and the wider world
1
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ECONIS (ZBW)
18
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1
The early impact of COVID-19 on local commerce : changes in spend across neighborhoods and online
Relihan, Lindsay E.
;
Ward, Marvin M. <Jr.>
;
Wheat, Chris W.
- In:
Covid economics : vetted and real-time papers
(
2020
)
28
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012311054
Saved in:
2
The early impact of COVID-19 on local commerce : changes in spend across neighborhoods and online
Relihan, Lindsay E.
;
Ward Jr., Marvin M.
;
Wheat, Chris W.
; …
-
2020
Persistent link: https://www.econbiz.de/10013188606
Saved in:
3
Understanding lateral and vertical biases in consumer attention : an in-store ambulatory eye-tracking study
Chen, Ming
;
Burke, Raymond R.
;
Hui, Sam K.
;
Leykin, Alex
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1120-1141
Persistent link: https://www.econbiz.de/10012794318
Saved in:
4
Exploratory shopping : attention affects in-store exploration and unplanned purchasing
Streicher, Mathias C
;
Estes, Zachary
;
Büttner, Oliver B.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
1
,
pp. 51-76
Persistent link: https://www.econbiz.de/10012594292
Saved in:
5
Comparing private label brand equity dimensions of the same store : their relationships, similarities, and differences
Pinar, Musa
;
Girard, Tulay
- In:
Improving marketing strategies for private label products
,
(pp. 61-82)
.
2020
Persistent link: https://www.econbiz.de/10012125518
Saved in:
6
Evaluating the success of the economic and premium private labels in retailers positioned at the opposite ends of the price-quality axis
Kethüda, Önder
- In:
Improving marketing strategies for private label products
,
(pp. 83-109)
.
2020
Persistent link: https://www.econbiz.de/10012125519
Saved in:
7
Shopper deal seeking across channels : an updated view
Gillison, Stephanie T.
;
Northington, William Magnus
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 123-139
Persistent link: https://www.econbiz.de/10012181612
Saved in:
8
Store image perception of retail outlets for wine in China
Cosri, Armando Maria
;
Cohen, Justin
;
Lockshin, Larry
- In:
The wine value chain in China : consumers, marketing …
,
(pp. 81-99)
.
2017
Persistent link: https://www.econbiz.de/10011616068
Saved in:
9
More than a showroom : strategies for winning back online shoppers
Bachrach, Daniel G.
;
Ogilvie, Jessica
;
Rapp, Adam
; …
-
2016
Persistent link: https://www.econbiz.de/10011419621
Saved in:
10
The relative importance of the different relationship platforms (physical and virtual) in the consumer experience of luxury brands : how has it changed from the company perspective...
Peretti, Paola
;
Sawhney, Mohanbir S.
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 133-154)
.
2016
Persistent link: https://www.econbiz.de/10011484684
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