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~language:"eng"
~subject:"Marketingtheorie"
~type_genre:"Reprint"
~type_genre:"Statistik"
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Marketingtheorie
Consumer behaviour
199
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199
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150
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150
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77
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Tadajewski, Mark
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The impact of theory on representations of the consumer and the marketing organisation
7
Major theoretical debates and contemporary issues in marketing theory
2
Brand management ; Vol. 2
1
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1
History of marketing thought ; Volume 2
1
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1
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ECONIS (ZBW)
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Sustainable consumption and the quality of life : a macromarketing challenge to the dominant social paradigm
Kilbourne, William E.
;
McDonagh, Pierre
;
Prothero, Andrea
-
2009
Persistent link: https://www.econbiz.de/10003876820
Saved in:
2
How should companies interact in business networks?
Håkansson, Håkan
;
Ford, David
-
2008
Persistent link: https://www.econbiz.de/10003610671
Saved in:
3
Sustainable consumption and the quality of life : a macromarketing challenge to the dominant social paradigm
Kilbourne, William
;
McDonagh, Pierre
;
Prothero, Andrea
-
2008
Persistent link: https://www.econbiz.de/10003611049
Saved in:
4
The marketing of political candidates
Shama, Avraham
-
2008
Persistent link: https://www.econbiz.de/10003717595
Saved in:
5
Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
Saved in:
6
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
7
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
8
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
9
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
10
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2008
Persistent link: https://www.econbiz.de/10003644110
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