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~language:"eng"
~subject:"Marktsegmentierung"
~type_genre:"Collection of articles of several authors"
~type_genre:"Übersichtsarbeit"
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Marktsegmentierung
B-to-B-Marketing
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Sheth, Jagdish N.
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Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
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Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
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