Pero, Margherita; Lamberti, Lucio - In: Business Process Management Journal 19 (2013) 2, pp. 217-244
Purpose – The purpose of this paper is to explore the marketing‐supply chain management (SCM) interface in new product development (NPD) processes through a contingent approach. Design/methodology/approach – The study endorses Thompson's taxonomy of interfaces – pooled interdependence,...