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~language:"eng"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Television production"
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International journal of management & transformation : ... annual edition
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Attitude toward the viral ad : expanding traditional advertising models to interactive advertising
Huang, Jinsong
;
Su, Song
;
Zhou, Liuning
;
Liu, Xi
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10009718236
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2
Impact of brand placement in Indian films on brand recognition by consumers
Agarwal, P. K.
;
Kumar, Pradeep
;
Tyagi, A. K.
;
Gupta, Swati
- In:
International journal of management & transformation : …
6
(
2012
)
1/2
,
pp. 32-41
Persistent link: https://www.econbiz.de/10009775195
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