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~language:"eng"
~type_genre:"Arbeitspapier"
~type_genre:"Case study"
~type_genre:"Einführung"
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Marketingtheorie
106
Marketing theory
105
Theorie
33
Theory
33
Consumer behaviour
18
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18
Marketing management
16
Marketingmanagement
16
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Franses, Philip Hans
6
Bultez, Alain V.
4
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4
Kotler, Philip
4
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4
Stremersch, Stefan
4
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3
Oest, Rutger van
3
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3
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2
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2
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2
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2
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2
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2
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2
Horn, Henrik
2
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2
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2
Naert, Philippe Antoine
2
Ormrod, Robert P.
2
Shy, Oz
2
Skålén, Per
2
Sárváry, Miklós
2
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2
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1
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1
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1
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1
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Baecke, Philippe
1
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1
Beazer, Jamese
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1
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1
Walter de Gruyter GmbH & Co. KG
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ERIM report series research in management
14
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8
Working paper / European Institute for Advanced Studies in Management
7
Meddelanden från Svenska Handelshögskolan
5
Working papers / Harvard Business School, Division of Research
3
Discussion paper / Tinbergen Institute
2
Management working paper
2
Research and the development of pedagogical materials : working papers
2
Working paper / Indian Institute of Management, Ahmedabad
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Working papers / Helsinki School of Economics
2
Working papers / Lancaster University Management School
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
Always Learning
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Berliner Reihe zum Marketing : Arbeitspapiere
1
Centre for Marketing working paper / Centre for Marketing, London Business School
1
Decision-making for supply chain integration : supply chain integration
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / School of Economics, The University of New South Wales
1
Dryden Press publications in marketing / Principles of marketing and marketing management
1
ESCP Europe working paper
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business realisms : globalizing locally responsive and internationally connected business disciplines
1
International journal of business innovation and research
1
International journal of electronic commerce : IJEC
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Krannert working paper series
1
Marketing theory
1
Memorandum from Institute of Economic Research, Faculty of Economics, University of Groningen
1
Pearson one series
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
R&D / INSEAD / INSEAD
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research paper series / Graduate School of Business, Stanford University
1
Research paper series / Stanford Graduate School of Business
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Review of marketing research
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ECONIS (ZBW)
106
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1
Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia
-
Panepistēmio Kypru / Department of Economics
-
2018
Persistent link: https://www.econbiz.de/10012041746
Saved in:
2
The roots and uses of marketing knowledge : a critical inquiry into the theory and practice of marketing
Smith, Terry
-
2020
Persistent link: https://www.econbiz.de/10012035479
Saved in:
3
A framework for innovative service design
Furrer, Olivier
;
Sudharshan, Devanathan
;
Tsiotsou, …
-
2016
Persistent link: https://www.econbiz.de/10011560272
Saved in:
4
Is marketing a science : debate revisited
Sharma, Dheeraj
-
2016
Persistent link: https://www.econbiz.de/10011471296
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5
Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P.
-
2014
Persistent link: https://www.econbiz.de/10010438064
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6
Mission (largely) accomplished : what's next for consumer BDT-JDM researchers?
Simonson, Itamar
-
2014
Persistent link: https://www.econbiz.de/10010337686
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7
When random assignment is not enough : accounting for intentional selectivity in experimental research
Ying, Yuanping
;
Salisbury, Linda Court
;
Feinberg, Fred M.
-
2013
Persistent link: https://www.econbiz.de/10010212642
Saved in:
8
Market-driving behaviors : a framework for developing theory and practice
Sahay, Arvind
-
2013
Persistent link: https://www.econbiz.de/10009752739
Saved in:
9
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2012
Persistent link: https://www.econbiz.de/10009503893
Saved in:
10
A generalized Norton-Bass model for multigeneration diffusion
Jain, Dipak
;
Jiang, Zhengrui
-
2012
Persistent link: https://www.econbiz.de/10009619058
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