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~type_genre:"Aufsatz im Buch"
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A master class in brand planning : the timeless works of Stephen King
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2006 Business & Economics Society International Conference ; Vol. 1
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Consumerism and the co-operative movement in modern British history : taking stock
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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How entrepreneurs do what they do : case studies in knowledge intensive entrepreneurship
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ECONIS (ZBW)
127
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51
The way you see is what you get : market research as modes of knowledge production
Møller Bjerrisgaard, Sofie
;
Kjeldgaard, Dannie
- In:
Marketing management : a cultural perspective
,
(pp. 231-245)
.
2012
Persistent link: https://www.econbiz.de/10009507069
Saved in:
52
Responsible communications agencies : key success factors
Badran, Aude
- In:
Ethics in marketing and communications : towards a …
,
(pp. 18-36)
.
2012
Persistent link: https://www.econbiz.de/10009407023
Saved in:
53
When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.
;
Koslow, Scott
- In:
Current insights and future trends : [extended versions …
,
(pp. 365-377)
.
2012
Persistent link: https://www.econbiz.de/10009748085
Saved in:
54
Entrepreneurial exploitation of creative destruction and the ambiguity of knowledge in the emerging field of digital advertising
Broberg, Oskar
;
Axelsson, Ann-Sofie
;
Sjöblom, Gustav
- In:
How entrepreneurs do what they do : case studies in …
,
(pp. 105-118)
.
2012
Persistent link: https://www.econbiz.de/10009733106
Saved in:
55
Analysis of the relationship between advertisers and advertising agencies in the global market
Takada, Hirokazu
;
Mizuno, Makoto
;
Bith-Hong, Ling
- In:
Handbook of research on international advertising
,
(pp. 497-517)
.
2012
Persistent link: https://www.econbiz.de/10009514350
Saved in:
56
The advertising industry in Latin America : a contemporary overview
Sinclair, John
- In:
Consumer culture in Latin America
,
(pp. 35-50)
.
2012
Persistent link: https://www.econbiz.de/10009677963
Saved in:
57
Advertising agencies : the most calcified part of the process
Nyren, Chuck
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 249-262)
.
2011
Persistent link: https://www.econbiz.de/10008746321
Saved in:
58
The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Leopold, Andrea
;
Diehl, Sandra
- In:
Breaking new ground in theory and practice
,
(pp. 163-177)
.
2011
Persistent link: https://www.econbiz.de/10009380023
Saved in:
59
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
Saved in:
60
An overview of advertising trends and strategies in Latin America : a Colombian case
Gomez, Jaime S
- In:
Advertising in developing and emerging countries : the …
,
(pp. 253-267)
.
2011
Persistent link: https://www.econbiz.de/10009261710
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