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The SAGE handbook of social marketing
25
Nonprofit marketing : sectoral applications
21
Social marketing and behaviour change : models, theory and applications
15
Social marketing for public health : global trends and success stories
14
The evolution of nonprofit marketing
14
Macro-social marketing insights : systems thinking for wicked problems
13
The Routledge companion to nonprofit marketing
12
Contemporary issues in social marketing
11
Segmentation in social marketing : process, methods and application
11
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
6
Key debates and contemporary issues in nonprofit marketing
6
Continuing to broaden the marketing concept : making the world a better place
4
Ethical and social marketing in Asia : incorporating fairness management
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Psychology of branding
3
Public and nonprofit marketing
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
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3
Advertising and violence : concepts and perspectives
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CSR 2.0 and the new era of corporate citizenship
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Collective creativity for responsible and sustainable business practice
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Making a difference through marketing : a quest for diverse perspectives
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Managing technology to meet your mission : a strategic guide for nonprofit leaders
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Nudging health : health law and behavioral economics
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Public relations in the nonprofit sector : theory and practice
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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
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Social responsibility of business enterprises
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Sustainable luxury : managing social and environmental performance in iconic brands
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The development of marketing theory and its philosophical underpinnings
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Search engine optimisation for social marketing
Diaz-Meneses, Gonzalo
;
Pérez-Lasala, Sol Castellanos
; …
- In:
Effective digital marketing for improving society …
,
(pp. 76-103)
.
2024
Persistent link: https://www.econbiz.de/10014463405
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2
Nudging customers to reduce packaging waste and recycle in the foodservice industry
Starke, Eliza
;
Rütgers, Lisa
;
Winkelmann, Chiara
; …
- In:
Sustainability innovations in times of crisis : 2nd …
,
(pp. 42-57)
.
2023
Persistent link: https://www.econbiz.de/10014432038
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3
Theoretical background : responsible consumption and sustainability : corporate social responsibility, social marketing, and behavioral economic approaches
Bianchi, Enrique
;
Vazquez Burguete, Jose Luis
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 1-29)
.
2023
Persistent link: https://www.econbiz.de/10014320584
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4
Corporate social marketing, drunken tourism and sustainability : the case of Meliá Hotels International in Magaluf, Spain
Cruz Morato, Marco Antonio
;
Rodriguez-Sanchez, Carla
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 33-48)
.
2023
Persistent link: https://www.econbiz.de/10014320622
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5
An introduction to public sector marketing communications : traditional and digital perspectives
Adeola, Ogechi
;
Twum, Kojo Kakra
;
Katuse, Paul
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014289776
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6
Wroclaw: transforming a city towards a circular economy-zero waste social marketing campaign in Poland
Bednarska-Olejniczak, Dorota
;
Olejniczak, Jaroslaw
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 311-344)
.
2022
Persistent link: https://www.econbiz.de/10013463410
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Influencing sustainable food-related behaviour changes : a case study in Sydney, Australia
Bogueva, Diana
;
Marinova, Dora
;
Raphaely, Talia
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 345-384)
.
2022
Persistent link: https://www.econbiz.de/10013463413
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Closing the confidence gap in STEM : a social marketing approach to increase female retention
Roemer, Carina
;
Pang, Bo
;
David, Patricia
;
Kim, Jeawon
; …
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 765-775)
.
2022
Persistent link: https://www.econbiz.de/10013464200
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9
Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 69-98)
.
2022
Persistent link: https://www.econbiz.de/10013415061
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10
Introduction to social media marketing
Tuten, Tracy L.
;
Hanlon, Annmarie
- In:
The SAGE handbook of social media marketing
,
(pp. 5-13)
.
2022
Persistent link: https://www.econbiz.de/10013368500
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