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Search: subject:"customer data"
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Kundendaten
167
Customer data
163
Beziehungsmarketing
58
Consumer behaviour
58
Konsumentenverhalten
58
Relationship marketing
58
Data protection
40
Datenschutz
40
Data Mining
23
Data mining
20
Price discrimination
18
Computer-assisted marketing
17
IT-gestütztes Marketing
17
Preisdifferenzierung
17
USA
15
United States
15
Electronic Commerce
14
Customer analysis
13
Kundenanalyse
13
Theorie
13
Theory
13
Big Data
12
Big data
12
Data security
12
Datensicherheit
12
E-commerce
12
Internet marketing
12
Online-Marketing
12
Customer Data
11
Marketing
11
Price Discrimination
11
Marketingmanagement
10
Preismanagement
10
Pricing strategy
10
customer data
10
Business model
9
Datenqualität
9
Geschäftsmodell
9
Informationsmanagement
9
Marketing management
9
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Online availability
All
Undetermined
61
Free
49
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Article
108
Book / Working Paper
91
Journal
2
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Article in journal
77
Aufsatz in Zeitschrift
77
Working Paper
33
Aufsatz im Buch
30
Book section
30
Graue Literatur
27
Non-commercial literature
27
Arbeitspapier
24
Hochschulschrift
9
Collection of articles of several authors
6
Sammelwerk
6
Thesis
5
Aufsatzsammlung
3
Conference paper
3
Konferenzbeitrag
3
Case study
2
Fallstudie
2
Statistics
2
Statistik
2
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1
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1
Glossary included
1
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1
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1
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1
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English
German
90
Undetermined
16
French
1
Italian
1
Polish
1
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Sapi, Geza
9
Baye, Irina
8
Hasnas, Irina
5
Vasserman, Shoshana
5
Ali, S. Nageeb
4
Lewis, Gregory
4
Saarijärvi, Hannu
4
Suleymanova, Irina
4
Baker, Scott R.
3
Baugh, Brian
3
Berg, Kristi
3
Fader, Peter
3
Klein, Deanna
3
Kleindienst, Dominikus
3
Kuusela, Hannu
3
Laussel, Didier
3
Plangger, Kirk
3
Resende, Joana
3
Baker, Scott
2
Banasiewicz, Andrew D.
2
Becker, Jan U.
2
Bellis, Emanuel de
2
Breitner, Michael H.
2
Burbary, Ken
2
Burghartz, Pia Teresa
2
Choe, Chongwoo
2
Cong, Jiajia
2
Dyché, Jill
2
Eggensperger, Jim
2
Einhorn, Martin
2
Friedrich, Ina
2
Garratt, Rod
2
Girard, John P.
2
Goldfarb, Avi
2
Hemann, Chuck
2
Herrmann, Andreas
2
Jentzsch, Nicola
2
Jerath, Kinshuk
2
Kihn, Martin
2
Krider, Robert E.
2
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National Bureau of Economic Research
7
Data & Marketing Association
1
Direct Marketing Association
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
OECD
1
Springer Fachmedien Wiesbaden
1
Taylor and Francis
1
Taylor and Francis.
1
Verlag Dr. Kovač
1
epubli GmbH
1
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NBER working paper series
7
DICE Discussion Paper
6
DICE discussion paper
5
Harvard business review : HBR
4
Journal of economics & management strategy : JEMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Business horizons
3
Electronic markets : the international journal on networked business
3
Journal of advertising research
3
Psychology & marketing
3
The Routledge companion to digital consumption
3
Advances in knowledge acquisition, transfer, and management (AKATM) book series
2
Apps management and e-commerce transactions in real-time
2
Artificial intelligence in marketing
2
E-marketing ; Vol. 1
2
IWI-Diskussionsbeiträge
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business information systems : IJBIS
2
Journal of business ethics : JOBE
2
Journal of competition law & economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Management science in hospitality and tourism : theory, practice, and applications
2
NBER Working Paper
2
Pervasive advertising
2
Schriftenreihe Studien zur Wirtschaftsinformatik
2
Série scientifique / CIRANO, Centre Interuniversitaire de Recherche en Analyse des Organisations
2
Working paper / National Bureau of Economic Research, Inc.
2
Age of access? - Grundfragen der Informationsgesellschaft
1
American economic journal
1
Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing, Institut für Betriebswirtschaftslehre, Universität Kiel
1
Benchmarking : an international journal ; BIJ
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Chapman & Hall/CRCthe R series (CRC press)
1
Consumer information systems and relationship management : design, implementation, and use
1
Customer relationship management and the social and semantic web : enabling cliens conexus
1
Danube : law and economics review
1
Developing successful global strategies for marketing luxury brands
1
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ECONIS (ZBW)
188
EconStor
9
USB Cologne (EcoSocSci)
3
BASE
1
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191
Financial services advisory : individualisation and the role of
customer
data
Kaiser, Marcus
-
2009
Persistent link: https://www.econbiz.de/10003815788
Saved in:
192
Discovering, frequency, and monetary (RFM) sequential patterns from customers' purchasing data
Chen, Yen-liang
;
Kuo, Mi-hao
;
Wu, Shin-yi
;
Tang, Kwei
- In:
Electronic commerce research and applications
8
(
2009
)
1/6
,
pp. 241-251
Persistent link: https://www.econbiz.de/10003958370
Saved in:
193
The lifetime value scorecard : from e-metrics to internet customer value
Bonacchi, M.
;
Ferrari, M.
;
Pellegrini, M.
- In:
Performance measurement and management control : …
,
(pp. 193-226)
.
2009
Persistent link: https://www.econbiz.de/10009611996
Saved in:
194
Generating insight from
customer
data
Messenger, Steve
- In:
The European retail digest : the authoritative guide to …
56
(
2007/08
),
pp. 45-47
Persistent link: https://www.econbiz.de/10003704187
Saved in:
195
Master data management and
customer
data
integration for a global enterprise : [revamp your business by gaining a singular, authoritative view of your customers and relationships ;...
Berson, Alex
;
Dubov, Lawrence
-
2007
Persistent link: https://www.econbiz.de/10004885377
Saved in:
196
The business of database marketing
Tooker, Richard N.
-
2006
Persistent link: https://www.econbiz.de/10010494175
Saved in:
197
Niche envy : marketing discrimination in the digital age
Turow, Joseph
-
2006
Persistent link: https://www.econbiz.de/10003229285
Saved in:
198
Customer
data
integration : reaching a single version of the truth
Dyché, Jill
-
2006
Persistent link: https://www.econbiz.de/10004892772
Saved in:
199
Customer
data
integration : reaching a single version of the truth
Dyché, Jill
-
2006
Persistent link: https://www.econbiz.de/10013491086
Saved in:
200
Building competitive advantage through e-CRM analytics and data integration
Nemati, Hamid R.
;
Barko, Christopher D.
;
Moosa, Ashfaaq
- In:
The social and cognitive impacts of e-commerce on …
,
(pp. 209-226)
.
2004
Persistent link: https://www.econbiz.de/10002107973
Saved in:
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