Discovering, frequency, and monetary (RFM) sequential patterns from customers' purchasing data
Yen-Liang Chen; Mi-Hao Kuo; Shin-Yi Wu; Kwei Tang
| Year of publication: |
2009
|
|---|---|
| Authors: | Chen, Yen-liang ; Kuo, Mi-hao ; Wu, Shin-yi ; Tang, Kwei |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 8.2009, 1/6, p. 241-251
|
| Subject: | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Kundendaten | Customer data | Mustererkennung | Pattern recognition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003958370