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~language:"fra"
~subject:"Brand management"
~subject:"Marketingmanagement"
~subject:"Marketingtheorie"
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Revue française du marketing
Paris : ADETEM
-
Nr. 10.1964 - 262.2017 ; damit Erscheinen eingestellt
Persistent link: https://www.econbiz.de/10002467352
Saved in:
2
Revue française du marketing
Paris : ADETEM
;
früher: Paris : Bordas-Dunod-Gauthier …
-
Nr. 10.1964 - 262.2017 ; damit Erscheinen eingestellt
Persistent link: https://www.econbiz.de/10000428931
Saved in:
3
L' inconscient managérial à la lumière des médias : Marshall McLuhan, La mariée mécanique: folklore de l'homme industriel ; [recension critique]
Le Goff, Joan
-
2014
Persistent link: https://www.econbiz.de/10010257383
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4
Structure des applications sémiotiques en marketing
Pasquier, Martial
-
1997
Persistent link: https://www.econbiz.de/10000961352
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5
L' économétrie du consommateur : quelques apports possibles à la recherche en marketing
Chiappori, Pierre-André
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1990
Persistent link: https://www.econbiz.de/10000789711
Saved in:
6
Compétitivité: Modèles et réalités
Bultez, Alain V.
-
1990
Persistent link: https://www.econbiz.de/10000790330
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7
Management associatif : un exemple de marketing social
Mathieu, Christian
- In:
Revue des études coopératives mutualistes et associatives
(
1989
),
pp. 47-64
Persistent link: https://www.econbiz.de/10001072637
Saved in:
8
Les conflits dans les canaux de distribution
Angelmar, Reinhard
-
1988
Persistent link: https://www.econbiz.de/10000762691
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9
Marketing science : formalisation et exploitation des connaissances marketing
Choffray, Jean-Marie
;
Laurent, Gilles
-
1988
Persistent link: https://www.econbiz.de/10000763305
Saved in:
10
Dynamiques des marchés et veille stratégique
Calori, Roland
- In:
Revue d'économie industrielle
(
1988
),
pp. 55-72
Persistent link: https://www.econbiz.de/10001070217
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