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~language:"und"
~person:"Frank, Ronald E."
~person:"Kotler, Philip"
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Search: subject:"Marktforschung"
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Marktforschung
21
Vereinigte Staaten
6
Entwicklungsländer
2
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2
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2
Arbeitstechnik
1
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1
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21
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English
11
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4
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Frank, Ronald E.
Kotler, Philip
Green, Paul E.
19
Kapferer, Clodwig
16
Linden, Fabian
12
McNitt, Harold A.
12
Day, George S.
11
Szabó, László
11
Tagliacarne, Guglielmo
11
Angehrn, Otto
10
Mayer, Charles S.
10
Wind, Yoram
10
Bass, Frank M.
9
Darden, William R.
9
Pessemier, Edgar A.
9
Aaker, David A.
8
Behrens, Karl Christian
8
Boyd jr., Harper W.
8
Ehrenberg, A. S. C.
8
Farley, John U.
8
Massy, William F.
8
Rehorn, Jörg
8
Walker, Robert H.
8
Ferber, Robert
7
Vershofen, Wilhelm
7
Gainsbrugh, Martin R.
6
Grünwald, Rolf
6
Haseloff, Otto Walter
6
King, William R.
6
Lehmann, Donald R.
6
Myers, James H.
6
Newman, Joseph W.
6
Noelle-Neumann, Elisabeth
6
Perreault jr., William D.
6
Peterson, Robert A.
6
Schwenzner, J. E.
6
Schäfer, Erich
6
Sen, Subrata K.
6
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6
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6
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Journal of marketing
5
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
2
Applications of the sciences in marketing management
1
Business horizons
1
Die Betriebswirtschaft : DBW
1
Journal of advertising research
1
Journal of retailing
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
Market segmentation : concepts and applications
1
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ECONIS (ZBW)
21
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1
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10
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21
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1
Toward a broader concept of marketing's role in social order
Levy, Sidney J.
;
Kotler, Philip
;
Laczniak, Gene R.
- In:
Journal of the Academy of Marketing Science
7
(
1979
)
3
,
pp. 233-238
Persistent link: https://www.econbiz.de/10002862260
Saved in:
2
Marketing für den öffentlichen Bereich : Ansatzpunkte, Instrumente und Anwendungsbeispiele
Kotler, Philip
- In:
Die Betriebswirtschaft : DBW
39
(
1979
)
3
,
pp. 421-430
Persistent link: https://www.econbiz.de/10002239745
Saved in:
3
Toward a broader concept of marketing's role in social order
Levy, Sidney J.
;
Kotler, Philip
- In:
Journal of the Academy of Marketing Science
7
(
1979
)
3
,
pp. 233-238
Persistent link: https://www.econbiz.de/10002376546
Saved in:
4
Market segmentation research : findings and implications
Frank, Ronald E.
- In:
Applications of the sciences in marketing management
,
(pp. 39-68)
.
1968
Persistent link: https://www.econbiz.de/10003552318
Saved in:
5
Numerical taxonomy in marketing analysis: A review article
Frank, Ronald E.
;
Green, Paul E.
- In:
Market segmentation : concepts and applications
,
(pp. 399-422)
.
1972
Persistent link: https://www.econbiz.de/10003552320
Saved in:
6
Computer programs for the analysis of consumer panel data
Frank, Ronald E.
;
Massy, William F.
- In:
Journal of marketing research : JMR
5
(
1968
)
2
,
pp. 210-217
Persistent link: https://www.econbiz.de/10002209579
Saved in:
7
Household correlates of purchase price for grocery products
Frank, Ronald E.
;
Green, Paul E.
;
Sieber jr., Harry F.
- In:
Journal of marketing research : JMR
4
(
1967
)
1
,
pp. 54-58
Persistent link: https://www.econbiz.de/10002209665
Saved in:
8
Purchasing behavior and personal attributes
Frank, Ronald E.
;
Massy, William F.
;
Lodahl, Thomas M.
- In:
Journal of advertising research
9
(
1969
)
4
,
pp. 15-24
Persistent link: https://www.econbiz.de/10002209950
Saved in:
9
A segmentation research design using consumer panel data
Frank, Ronald E.
;
Strain, Charles E.
- In:
Journal of marketing research : JMR
9
(
1972
)
4
,
pp. 385-390
Persistent link: https://www.econbiz.de/10002209973
Saved in:
10
Cluster analysis in test market selection
Green, Paul E.
;
Frank, Ronald E.
;
Robinson, Patrick J.
- In:
Management science : journal of the Institute of …
13
(
1967
)
8
,
pp. B387-B400
Persistent link: https://www.econbiz.de/10002539417
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