Toward a broader concept of marketing's role in social order
Year of publication: |
1979
|
---|---|
Authors: | Levy, Sidney J. ; Kotler, Philip |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 7.1979, 3, p. 233-238
|
Subject: | Marktforschung | Sozialstruktur |
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