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~language:"und"
~person:"Kotler, Philip"
~person:"Staelin, Richard"
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Search: subject:"Marktforschung"
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Marktforschung
17
Vereinigte Staaten
8
Pittsburgh
2
Schwarze Menschen
2
Sozialstruktur
2
Verbraucher
2
Arbeitstechnik
1
Einzelhandelspolitik
1
Haushaltsgerät
1
Kraftfahrzeugmarkt
1
Markt
1
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17
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English
10
German
4
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Kotler, Philip
Staelin, Richard
Green, Paul E.
19
Kapferer, Clodwig
16
Linden, Fabian
12
McNitt, Harold A.
12
Day, George S.
11
Szabó, László
11
Tagliacarne, Guglielmo
11
Angehrn, Otto
10
Frank, Ronald E.
10
Mayer, Charles S.
10
Wind, Yoram
10
Bass, Frank M.
9
Darden, William R.
9
Pessemier, Edgar A.
9
Aaker, David A.
8
Behrens, Karl Christian
8
Boyd jr., Harper W.
8
Ehrenberg, A. S. C.
8
Farley, John U.
8
Massy, William F.
8
Rehorn, Jörg
8
Walker, Robert H.
8
Ferber, Robert
7
Vershofen, Wilhelm
7
Gainsbrugh, Martin R.
6
Grünwald, Rolf
6
Haseloff, Otto Walter
6
King, William R.
6
Lehmann, Donald R.
6
Myers, James H.
6
Newman, Joseph W.
6
Noelle-Neumann, Elisabeth
6
Perreault jr., William D.
6
Peterson, Robert A.
6
Schwenzner, J. E.
6
Schäfer, Erich
6
Sen, Subrata K.
6
Zaltman, Gerald
6
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Journal of marketing
5
Journal of marketing research : JMR
3
Journal of advertising research
2
Journal of the Academy of Marketing Science
2
Business horizons
1
California management review
1
Die Betriebswirtschaft : DBW
1
Journal of retailing
1
The journal of business : B
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ECONIS (ZBW)
17
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1
Toward a broader concept of marketing's role in social order
Levy, Sidney J.
;
Kotler, Philip
- In:
Journal of the Academy of Marketing Science
7
(
1979
)
3
,
pp. 233-238
Persistent link: https://www.econbiz.de/10002376546
Saved in:
2
Marketing für den öffentlichen Bereich : Ansatzpunkte, Instrumente und Anwendungsbeispiele
Kotler, Philip
- In:
Die Betriebswirtschaft : DBW
39
(
1979
)
3
,
pp. 421-430
Persistent link: https://www.econbiz.de/10002239745
Saved in:
3
Toward a broader concept of marketing's role in social order
Levy, Sidney J.
;
Kotler, Philip
;
Laczniak, Gene R.
- In:
Journal of the Academy of Marketing Science
7
(
1979
)
3
,
pp. 233-238
Persistent link: https://www.econbiz.de/10002862260
Saved in:
4
Another look at A.I.D.
Staelin, Richard
- In:
Journal of advertising research
11
(
1971
)
5
,
pp. 23-28
Persistent link: https://www.econbiz.de/10002856758
Saved in:
5
The appeal of buying Black
Gensch, Dennis H.
;
Staelin, Richard
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 141-148
Persistent link: https://www.econbiz.de/10002228412
Saved in:
6
Making Black retail outlets work
Gensch, Dennis
;
Staelin, Richard
- In:
California management review
15
(
1972
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10002228505
Saved in:
7
Atmospherics as a merketing tool
Kotler, Philip
- In:
Journal of retailing
49
(
1973/74
)
4
,
pp. 48-64
Persistent link: https://www.econbiz.de/10002238419
Saved in:
8
Buying is marketing too!
Kotler, Philip
;
Levy, Sidney J.
- In:
Journal of marketing
37
(
1973
)
1
,
pp. 54-59
Persistent link: https://www.econbiz.de/10002238934
Saved in:
9
A design for the firmʹs marketing nerve center
Kotler, Philip
- In:
Business horizons
9
(
1966
)
3
,
pp. 63-74
Persistent link: https://www.econbiz.de/10002239190
Saved in:
10
A generic concept of marketing
Kotler, Philip
- In:
Journal of marketing
36
(
1972
)
2
,
pp. 46-54
Persistent link: https://www.econbiz.de/10002239295
Saved in:
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