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~language:"und"
~person:"Kotler, Philip"
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Marktforschung
11
Vereinigte Staaten
3
Sozialstruktur
2
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1
Markt
1
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Kotler, Philip
Green, Paul E.
19
Kapferer, Clodwig
16
Linden, Fabian
12
McNitt, Harold A.
12
Day, George S.
11
Szabó, László
11
Tagliacarne, Guglielmo
11
Angehrn, Otto
10
Frank, Ronald E.
10
Mayer, Charles S.
10
Wind, Yoram
10
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9
Darden, William R.
9
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9
Aaker, David A.
8
Behrens, Karl Christian
8
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8
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8
Farley, John U.
8
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8
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8
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8
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7
Vershofen, Wilhelm
7
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6
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6
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6
King, William R.
6
Lehmann, Donald R.
6
Myers, James H.
6
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6
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6
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6
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6
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6
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6
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6
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6
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Journal of marketing
5
Journal of the Academy of Marketing Science
2
Business horizons
1
Die Betriebswirtschaft : DBW
1
Journal of retailing
1
The journal of business : B
1
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ECONIS (ZBW)
11
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Toward a broader concept of marketing's role in social order
Levy, Sidney J.
;
Kotler, Philip
- In:
Journal of the Academy of Marketing Science
7
(
1979
)
3
,
pp. 233-238
Persistent link: https://www.econbiz.de/10002376546
Saved in:
2
Marketing für den öffentlichen Bereich : Ansatzpunkte, Instrumente und Anwendungsbeispiele
Kotler, Philip
- In:
Die Betriebswirtschaft : DBW
39
(
1979
)
3
,
pp. 421-430
Persistent link: https://www.econbiz.de/10002239745
Saved in:
3
Toward a broader concept of marketing's role in social order
Levy, Sidney J.
;
Kotler, Philip
;
Laczniak, Gene R.
- In:
Journal of the Academy of Marketing Science
7
(
1979
)
3
,
pp. 233-238
Persistent link: https://www.econbiz.de/10002862260
Saved in:
4
Atmospherics as a merketing tool
Kotler, Philip
- In:
Journal of retailing
49
(
1973/74
)
4
,
pp. 48-64
Persistent link: https://www.econbiz.de/10002238419
Saved in:
5
Buying is marketing too!
Kotler, Philip
;
Levy, Sidney J.
- In:
Journal of marketing
37
(
1973
)
1
,
pp. 54-59
Persistent link: https://www.econbiz.de/10002238934
Saved in:
6
A design for the firmʹs marketing nerve center
Kotler, Philip
- In:
Business horizons
9
(
1966
)
3
,
pp. 63-74
Persistent link: https://www.econbiz.de/10002239190
Saved in:
7
A generic concept of marketing
Kotler, Philip
- In:
Journal of marketing
36
(
1972
)
2
,
pp. 46-54
Persistent link: https://www.econbiz.de/10002239295
Saved in:
8
The major tasks of marketing management
Kotler, Philip
- In:
Journal of marketing
37
(
1973
)
4
,
pp. 42-49
Persistent link: https://www.econbiz.de/10002239538
Saved in:
9
Marketing professional services
Kotler, Philip
;
Connor jr., Richard A.
- In:
Journal of marketing
41
(
1977
)
1
,
pp. 71-76
Persistent link: https://www.econbiz.de/10002239835
Saved in:
10
Marketing simulations : review and prospects
Kotler, Philip
;
Schultz, Randall L.
- In:
The journal of business : B
43
(
1970
)
3
,
pp. 237-295
Persistent link: https://www.econbiz.de/10002239850
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